Memory: How reliable is our memory, really? Memory is not a perfect record of the past. It is a reconstruction of what we remember. We recall the past every day. Memories of childhood. Moments spent with...
Why Do Small Rewards Create Big Habits? How small rewards turn our small habits into big parts of our lives? Understanding the psychology of habit formation can help to reveal the science that explains how...
Why Does the Brain Prefer Familiar Things? Familiarity may feel safe, but growth often begins beyond what we already know. New things attract us, but why do we revert to old habits when the time comes to make...